製品戦略論

科目情報

科目名	製品戦略論 Product Development Strategy
種別	特別科目（高大連携講座対象科目）
単位	2単位
大学名	流通科学大学
担当教員	清水　信年　教授
開講期間	後期 (9/27～2/3)
開講日・時間	火曜　18:15～19:45
対象学年	3年次以上
募集人員	100名程度

科目内容

製品開発活動のなかでも、とくに「商品企画」に関して実践的に学ぶことを目的としています。本科目の主な履修者として想定するのは、流通科学大学が主催している「学園都市大学ゼミ対抗イベント」のような、企業などに商品企画提案を行なう活動に参加する学生です。協力企業に評価されるような商品企画を提案するための、基礎的な知識修得と実習を行ないます。

加えて、上記のイベントに参加はしないが商品企画に関心がある、という学生の履修も歓迎します。神戸学園都市で学ぶ学生の専攻は様々ですが、どのようなバックグラウンドの人でも将来、商品企画に関する仕事に携わる可能性はあります。本科目を通じて、そのときに役立つような経験を積んでもらうことができればと思います。

回数	講義内容
1	商品企画の流れ
2	探索的調査
3	コンセプト創造
4	検証的調査
5	ワークショップ1‐1
6	ワークショップ1‐2
7	ワークショップ1‐3
8	企画書作成とプレゼンテーション
9	ワークショップ2‐1
10	ワークショップ2‐2
11	ワークショップ2‐3
12	商品企画活動をふりかえって
13	ケーススタディ1
14	ケーススタディ2
15	ケーススタディ3

評価方法

ワークショップへの参加貢献度（60%）およびケーススタディへの参加貢献度（40%）で評価します。

期末試験は行いません。

教科書

『1 からの商品企画』（西川英彦・廣田章光編著、碩学舎）

参考図書

なし

履修にあたって

通常の講義とは運営形態が大きく異なるので、初回講義時のガイダンスに必ず出席してください。

高大連携講座受講生へ

商業科などで「商品開発」を学んでいる方や、社会や経済の問題に関心がある方に、当科目の受講は適しています。

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Strict Standards: Non-static method CCalendar::IsHoliday() should not be called statically, assuming $this from incompatible context in /usr/home/aa160ypjcg/html/php/CCalendar.php on line 141

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Strict Standards: Non-static method CCalendar::IsHoliday() should not be called statically, assuming $this from incompatible context in /usr/home/aa160ypjcg/html/php/CCalendar.php on line 141

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